Strong structure makes content easier to scan, maintain, and convert.

Heading Strategy

# Page Title
## Major Section
### Subsection
#### Detail

Guidelines:

• Use exactly one # heading per document body.
• Keep heading levels sequential (don’t jump from ## to #### unless needed).
• Write headings as labels, not full sentences.

Emphasis and Meaning

**Strong importance**
*Emphasis*
~~No longer valid~~
`inline code`

Use emphasis for meaning, not visual decoration.

Quotes, Rules, and Separation

> Quoted idea or cited text.

• Use blockquotes for quoted content or highlighted notes.
• Use horizontal rules to separate major conceptual blocks.

Escaping and Literal Characters

\*literal asterisks\*
\# not a heading

Escape syntax characters when you want literal display.

What’s Next

Next post: lists, tables, task lists, and footnotes.

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